مصطلحـــات إعلاميـــــة ..
The changing newspaper
Today's newspaper are far different from those our grandparents read.
brighter graphically with splashes of color and open typography . they are more attractive and easier on the eye
their writing is more informal . most important of all they cover a much wider range of subject matte.
This term includes two concepts:
Relations: dealing with communication caused by the interaction of two or more and realized this relationship after the occurrence of an action-reaction were the result of positive and cooperative social relationships or on the contrary, the negative trend and lead to strained relations that could lead to disintegration and differences between individuals 0
- Public: dealing with the public or people, and this concept is precisely the scope of the totality of relationships, including any relations here all interactions with the public or people in society and therefore become such interactions and large-scale complex multi-dimensional variety of targets the needs of individuals and groups and the diversity of interests and breadth of their goals.
Is one of the public information activities, which are indispensable for the economic activities of industry, trade, services and other economic activities as well as for institutions and charitable organizations, non-profit, without disclosing that their efforts will not get community support and funding necessary material for the continued operation and performance of its mission.
And advertising art of self-developed advanced technological development, which we come to it, with wrought by the great development of computers in today's world, reflected in turn on the world of advertising and advertising design advertising and bringing them out of the development and attraction thing a lot.
Reaction could take a reverse trend in the communication process, which stems from the future to the sender, in order to express the position of the receiver of the message, understanding it and its response or rejection of meaning, has become an important reaction in the calendar of the communication process, media professionals, seeking to find out how the message arrives to the recipient and the extent of understand and embrace.
Noise: and called all that hinders the communication process, whether the disability is a result of poor in the preparation of the message or worse in terms of transmission time, place, or in poor transmission channel or channel receiver ... And is jamming of the most prominent things that seek to connect to the existing avoided, so as not to lose part of the effort in vain.